“Are you making this now?” he holds up four fingers.

“Close to that. Haha… The result of job hopping. If I didn’t jump, how could I have reached that amount?” She replies.

This was a conversation between two of my friends.

To me it is ironical. Ironical that job hoppers get rewarded monetarily, while job loyals stay stagnant monetarily. What does this signal to people? That they should hop around when they could?

It’s the same when it come to products. Say for example, internet service providers. In Singapore’s case, Starhub, Singnet, M1, Pacific and others. You often see wonderful freebies like laptops and some gadget thrown in when you sign up as a new customer. But since when did I hear of laptops and gadgets for existing customers? What are they rewarded with for their loyalty as compared with new customers?

Instead of looking around for new staff, why not concentrate on making them stay? Instead of looking around for new customers, why not concentrate on getting existing customers to buy more? How about giving more to your existing customers than to new customers? Aren’t they more valuable? In a way, I might be enticed to buy something if I knew that the loyalty programs are great, even if there’re no sign up freebies. It does make sense for the long term. Think about it.